Major Digital Marketing in Nepal

It’s safe to say the digital marketing trend in Nepal has been growing immensely in the Nepalese business market over the course of the past few years. From local businesses to world-dominating international brand franchises in Nepal, marketing through digital platforms has become a popular way to reach Nepali customers. It doesn’t matter what your company sells, digital marketing in Nepal still involves identifying your audience’s needs and creating valuable content for your audience. However, this doesn’t mean all businesses should adopt the same digital marketing strategy.

Business to Business (B2B) Digital Marketing

If your company is doing Business-to-Business (B2B), your digital marketing efforts should focus on raising brand awareness, lead generation and sales conversion. For that reason, your digital marketing strategy centres around attracting visitors via your website and various digital channels. Besides your website, you should focus on social platforms such as Facebook and LinkedIn marketing where the majority of business associates spend their time online.

Business to Consumer (B2C) Digital Marketing

If your company is doing Business-to-Consumer (B2C), it’s more likely that your digital marketing efforts focus on attracting people to your website, engage with your prospects on a regular basis in social media channels, and turn them into customers.

For that reason, you should focus on building buyer’s journeys rather than lead generation.

This will often mean you might need to be aware of website visitors and use strong ‘Call to Action’ to persuade new visitors into customers. For B2C companies, social media platforms such as Instagram and Pinterest can often be more valuable than business-focused platforms like LinkedIn.

Digital Marketing Plan for Business

Many businesses have adopted digital marketing in Nepal as an approach to be relevant in today’s global context. However, most of them lack a proper digital marketing plan in their marketing strategy. The foundation of every successful business doing digital marketing in Nepal depends on creating and implementing a digital marketing plan that leads to higher sales, new customers, and long-term relationship with your existing customers. A good digital marketing plan requires the right digital channels, dedicated platforms and a successful website that is responsive to a wide array of devices.

If you’re doing digital marketing in Nepal, here are some actionable tips that you can follow to grow your business. The best practices of digital marketing in Nepal includes:

• Setting up website

• Creating digital content to get traffic to your website

• Get on Social media to increase engagement

• Convert visitors into leads with landing pages

• Utilizing effective paid advertising

• Turning leads into customers

• Measuring and improving the marketing results

Start with a website

Setting up a website is the first step of being found on the search results. Your website is a place where you can show your products/services, produce content and engage with your audience.

But building a website isn’t enough, it’s equally important to make your website mobile friendly and optimise for the search engine.

Create digital content to get traffic

Content is a great fuel that pushes your online marketing vehicle at high speed. For that, you need to produce useful content consistently. Content helps to increase brand visibility and build trust with the customer. There are various forms of digital content like blogs, videos, ebooks, infographics, images, and many more that you can leverage in your website to connect with your audience.

Use social media to increase engagement

Social media platforms help to build a two-way relationship with customers. Thus, it helps to grow your business as customers are the ones who converts online interactions to real-life business. Besides, they are important platforms for storytelling, distributing content, proper branding and advertisement of your business.

Customers are engaging with your brand through likes, comments and shares on social media platforms. While there are so many social media platforms out there, we talk about two major platforms: “Facebook” and “Instagram”.

Facebook for Business

Facebook serves as one of the major platforms for entrepreneurs and companies to grow their business, reach new clients and create brand awareness. Today, more and more people search for a business online before they actually buy products and services from you. Facebook allows businesses to gain brand visibility through content distribution and Facebook advertising.

Here are supporting facts about Facebook:

• Facebook’s user base is continuously growing with 2.23 billion monthly active users  as of the second quarter of 2018.

• The average person spends 135 minutes per day on Facebook, Instagram and Messenger, that’s more time spent compared to other social media networks.

• In terms of cost, to reach thousands of people, Facebook is cheaper than any other platform. Even with a small budget starting from a dollar, you’ll be able to reach a large number of people.

• Facebook advertising offers exceptional targeting options for businesses such as targeting audiences based on geography, demographics, device usage and many more.

Instagram for Business

Instagram has become one of the most important social media platforms to reach an audience and build brand reputation. Here are the supporting facts about Instagram:

• Instagram has 1 billion active users across the globe.

• Instagram is the fastest growing social media platform on Earth.

• Instagram has the highest engagement rate (about 4.21%) compared to other social media platforms.

To boot, Instagram marketing helps the brand in the competitor analysis and make an effective decision about their marketing strategies. It allows brands to track how their campaigns are doing and learn from what’s working and what isn’t.

Convert visitors into leads with landing pages

Though increasing visitors to your website is your primary goal, it’s not the end goal of your business. You want to turn the website visitors into sales leads and customers. You need to make sales in order to sustain and grow your business for the long term sustainability. So, how do you do that? Here are four practices that help you convert visitors into leads.

• Create a compelling content

• Create ‘Call to Action’ buttons

• Launch a landing page

• Testing and measuring your previous efforts

Supplement your efforts with Paid advertising

When you’re building your online presence, it can be really difficult to get upfront solely depending on organic methods. That’s why many businesses supplement with a paid search such as Google Adwords and Facebook advertising, when carrying out digital marketing in Nepal.

Google displays results based on what people are searching for (keywords). Google Adwords is one of the best forms of paid advertising platforms for businesses. Even if your business is not on top of organic search engine results, Google Adwords places your website on the first page of the search engine. Since Adwords requires users/businesses to purchase particular keywords; your website will appear at the top only when people actually search for that particular term. This entails that the person is potentially seeking the product or service and has a higher probability of converting to a customer.

Nurture leads into customers

Lead nurturing is the process of developing a relationship with buyers by providing relevant information at every stage of the buyer’s journey. It focuses on marketing as well as communicating with prospective customers, understanding their needs and providing them the information they are looking for. Some of the lead nurturing tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.

Analytics of Digital Marketing

You need to review your marketing performance, focus on what’s working and eliminate the ineffective campaign. Here are some metrics to monitor for refining strategy when you are practising digital marketing in Nepal.

Identify opportunity: Review your marketing strategy to find your overall performance. Figure out what you want to really improve on. For instance, increase website visitors, turn visitors into leads and so on.

Set a metric for success: Set measurable and time focused goal when carrying out digital marketing in Nepal.

Refine your strategy: Always focus on what’s working to achieve your marketing goals. Adapt to the changes and refine your digital marketing strategy if needed.

Evaluate performance: If you haven’t found your success metric, find out what you could have done differently. If you’re successful, make sure your marketing efforts have a long-term impact.

There are metrics to track and report on for successful digital marketing in Nepal. These metrics include website performance, traffic, leads, customers, new vs repeat visitors and channel effectiveness.

Digital marketing might seem overwhelming and difficult if you are carrying it out for the first time. However, by reviewing your current strategy and taking steps for improvement, you will be able to get effective results. If you want to employ digital marketing in Nepal for your business, gaining some new perspective and help from reputed digital marketing agencies, like SkulTech, can accelerate the process.

How to select the right agency when carrying out digital marketing in Nepal?

Choosing the right digital marketing agency is the first step toward doing efficient digital marketing in Nepal, and achieving marketing goals for your company. However, at the same time, choosing the right marketing agency for implementing digital marketing in Nepal can be a daunting process, since there are so many service providers in the market. So, how do you choose the right marketing agency when doing digital marketing in Nepal?

Look for a Performance is driven marketing agency

Businesses need to work with a marketing agency that cares about their performance and success. When looking for a marketing agency, you can check out the credibility by visiting their website and evaluating their performance in terms of content creation and engagement in their social networks.

For carrying out digital marketing in Nepal, a performance-driven marketing agency must have the following traits:

• Management of projects in time with allocated budget

• Maintain consistency in high-level quality and performance

• Set realistic strategies that align with client objectives and the end goal

• Communicate campaign success and setbacks, and provide feedback and suggestions to the clients

• Understand client's needs and produce measurable results

• Adapt to the changes and make continuous improvements in their services

• Generate reports for the client showing the transparency of all the activities that have been carried out.

Agency culture and talent

Culture is about how people connect and relate to one another; agency culture determines the level of impact on the clients’ businesses. Therefore, the client-agency relationship is a crucial factor for a successful marketing campaign. An agency should not only understand the core values of businesses but also be able to cater to their expertise and professionalism. The agency team must have top-notch talents with expertise in their field. They must have mastery of new marketing techniques, creativity, and the ability to analyze performance to measure the effectiveness of the campaigns.

As digital marketing in Nepal is constantly changing with time, it is crucial for agencies to make changes and adapt to new marketing practices. That’s why businesses should look for agencies that challenge conventional thinking and follow new trends in digital marketing in Nepal.

Conclusion

The return on investment that the businesses experience when shifting from traditional marketing to digital marketing in Nepal cannot be denied. For good reasons, businesses are experiencing marketing efficiency, effectiveness and growth by carrying out digital marketing in Nepal. Many companies started to recognize and realize the potential reach of digital marketing in Nepal, which can do wonders for their business. If you haven’t adopted a digital marketing strategy in your business yet, now is the time; to make 2020, the year to grow and revolutionize your business.