Inbound Marketing vs Digital Marketing in Nepal

You might have heard about digital marketing in Nepal and inbound marketing before. Both forms of marketing include creating content and distributing it online platforms to reach the audience but there are some major differences between inbound marketing and digital marketing in Nepal. So, what’s the major difference between them?

Digital marketing is a broad term that includes various digital marketing tactics and efforts such as building websites, branding assets, digital advertising, content creation, search engine optimization, paid advertising, email marketing, and many more. However, it’s important to understand that digital marketing does not differentiate any kind of marketing efforts that are designed to attract customers. In other words, digital marketing in Nepal, also known as outbound marketing, aims to reach audiences without considering whether the marketing message is relevant to the audience or not. For instance, let us look at the banner ads on a website. While they might give information about products/services to the audience, they might be annoying to the audience.

On the other hand, inbound marketing focuses on creating valuable and useful content to attract an audience to your website. Rather than pushing advertisements directly to various online platforms, this is a reverse approach, where you are being helpful and providing value to your audience.

For instance, blogging is one of the inbound marketing approaches that allow you to reach your prospective audience. Your ideal customers are more likely to search for products/ services they need or want in search engines like Google. If you have a blog about the products/services that your potential customers are interested in, it can attract them to your website. It is an approach where you provide valuable information or insights to your customers, attract them to your website and turn them into lifelong customers.

Ultimately, inbound marketing is a marketing process where customers come toward you. On the other hand, digital marketing is a broad term that includes all kinds of marketing efforts – both inbound and outbound approaches – to reach your audience.