Major Pillars of Digital Marketing in Nepal

The Opportunities for digital marketing are growing every day and Nepal has been successful in adapting the latest digital marketing techniques contrary to many pessimistic opinions. For effective digital marketing, the organization must balance the use of various digital marketing specializations to strengthen the online presence and get potential marketing results. Here are some of the digital marketing techniques adopted by digital marketers in Nepal.

Content Marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”- Content Marketing Institute.

Digital content includes written content such as blogs, articles and visual content such as graphics, images, infographics, and videos. Content marketing focuses on creating valuable and relevant content to attract audiences to your website. Eventually, the visitors are likely to convert into customers.

Moreover, content is essential for your website’s Search Engine Optimization (SEO). Without content, there is nothing to show up in the search engine. There are several ways to rank your pages high in search engines. Creating valuable content is the best practice to earn inbound links from other people’s websites which can help improve your website’s search engine ranking.

For instance, a great way to start content marketing is blogging. You can blog about your existing products/services, helpful tips that your audiences are looking for, frequently asked questions, common pain points and many more topics. Not only does this give you a general understanding of what your audiences are looking for but also you will build an effective relationship with your customers.

Content marketing for Business

The traditional marketing approach has become less effective as customers have more choices. With increasing competition in the online platform, getting customer attention has become difficult. The only way to attract audiences to your website is by providing the kind of valuable content they’re looking for.

Effective content helps to leverage other pillars of digital marketing like Social media marketing, Search Engine Optimization, Pay Per Click (PPC) advertising. Social media platforms are all about promoting and distributing your content.

Increase Brand awareness

Content is an effective medium to tell a story about who you are, what you do, what your brand represents and what sets you apart from others in the industry. Content is fuel to create impressions with your audience about your brand.

For instance, Redbull practices a content marketing strategy to build brand awareness by telling stories about adventure sports elites and sponsoring edge sports athletes.

Increase customer traffic and conversion rate

The major purpose of creating content is to attract visitors to your website and convert them into customers. For that, content creation and engaging with the audience are key for businesses that eventually build trust both ways.

Improved Search Engine Optimization (SEO)

The search engine ranks an authentic website in any field. They prioritise content creation frequency as a major indicator to rank higher in the search engine. Thus, effective content is the best practice that you can boast to grow organically and improve your SEO ranking for your website.

Respect and Admiration in the industry

Content marketing allows you to establish trust and authenticity with your customer. Well, you can earn the respect and admiration in your business if you are focusing on providing value to your audience. For example, one of the major reasons why so many people admire the Harvard Business Review article is they are consistently publishing interesting content on management and leadership fields.

Search Engine Marketing (SEM)

“Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.” –  Wikipedia

SEM offers a great opportunity for businesses to put their ads in front of prospective customers even when your website does not show up at the top of organic search engine results. In general, SEM refers to paid search marketing efforts such as Pay Per Click advertising (PPC) and advertisements where businesses pay Google to appear on search engine results page.

Users come to the search engine with the intention of looking for products/services. The major advertising strategy for SEM is bidding keywords. It offers an opportunity for advertisers to appear in front of users when they type the particular keyword you’re bidding for. Paid ads are also known as Pay Per Click ads come in a variety of formats. Primarily they are text-based and other popular forms of ads are image ads, call-only ads, video ads and shopping ads. Search Engine Optimization (SEO) is one of the major components of SEM.

Search Engine Optimization

When you need to know any information regarding any products/services, the first thing you do is search online. So, it’s important to appear on top of the search engine result pages for your website whenever people are looking for products/services you are offering. That’s where Search Engine Optimization comes into play.

This means if you are not on the first page of Google, you are nowhere in your online presence. You might have invested time to create great content, and spent a handful of resources on other digital marketing strategies, but if you have not optimized your website for search engines, there is no way you will reach your target audience.

Search Engine Optimization (SEO) is a process of optimizing and improving your website for search engine ranking. In addition, it’s a way to increase the number of website visitors by making your website user-friendly for search engines. SEO deals with a number of guidelines and processes that can be broken down into 3 major parts. They are:

Technical SEO

It deals with rules that make search engine crawling easier and index your website faster. It deals with the technical parts and has nothing to do with your website content and website promotion techniques.

On-Page SEO

It refers to rules applied for content optimization. On-page SEO deals with optimizing content for keywords, heading titles, internal links, image SEO and other techniques. The main focus is to provide signals for crawlers about the context of your website so that search engine navigates and ranks your website accordingly.

Off-Page SEO

It includes various ways of improving your website search engine ranking by improving site authority over other websites. It deals with website promotion by building inbound links and social media marketing.

SEO for Digital Marketing

If you have an online business, e-commerce site or blog, SEO can help in growing your business. SEO can influence your digital marketing in Nepal and is more important than ever because:

• The first page of search engine results gets 92% of all traffic and drops off by 95% for page 2. This means the majority of users are more likely to visit a website that appears on the first page of the search engine. Your website needs to appear in the top positions of pages to drive more visitors.

• Good SEO practices are not only about ranking your website on search engines but also about improving user experience and making search engine friendly.

• Having a presence in the top positions for the keywords that the user is searching for increases the website’s visibility and trust among visitors. In other words, the website visitors trust the website that appears in the top position when searching for keywords.

• SEO is equally important for the social media promotion of your website. When users find your website ranking on top of the search engine, it indicates that your website is credible, and users are more likely to add internal links as well as promote on other social media channels.

• SEO helps you to get your business ahead of the competition. For instance, if two websites are selling the same products/services, the SEO-optimized website is more likely to get more visitors and make more sales.

Social Media Marketing

“Social Media Marketing (SMM) is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social Media Marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.”– Wordstream

Social Media Marketing comprises of using social media platforms such as Facebook, Instagram, Twitter, Youtube, and Pinterest to promote content and grow your business. Furthermore, it leverages social media trends to reach a large number of audiences and engage with them.

With an increasing number of smartphone users, the number of social media users are continuously growing. In 2018, there are 2.62 billion social media users all around the world. Due to ease in app installation and use of social media apps on a smartphone, the majority of people spend their time online. According to Marketingland, nearly 80% of social media users spend time on mobiles. This means a huge opportunity to reach your audiences, interact with them, get feedback about your business, and improve gradually.

Social media platforms amplify your marketing efforts to be more effective. Social media platforms allow you to share your content and expand your reach among a large number of audiences.

Let’s say one of your fans shares your content via Facebook. This means your content is more visible among people who are on your fan’s friend list. Thus, social media marketing has an enormous impact for creating awareness about your brand.

Besides that, you can share content on several other social platforms by using social sharing buttons. Adding sharing buttons to your site encourages your website’s visitors to share your content with their own friends and followers via different social media platforms. Another effective strategy includes using the hashtag to expand your influence upon a broad audience.

Here we enlist  major advantages of social media marketing for your business:

• Increasing website traffic

• Building conversions

• Raising brand awareness

• Creating a brand identity and positive brand association

• Improving communication and interaction with key audiences