Scope of Digital Marketing in Nepal

In simple words, digital marketing is any form of marketing that exists online. It’s how businesses are promoting and selling their products/services in front of prospects and customers. Many businesses have adopted digital marketing as an approach to be relevant in today’s global context. However, most of them lack a proper digital marketing plan in their marketing strategy. A good digital marketing plan requires the right digital channels, dedicated platforms and a successful website that is responsive to a wide array of devices. Your business’s online success depends on creating and implementing a plan that leads to higher sales, new customers, and long-term growth.

The truth is: digital marketing isn’t magic, that you see the results immediately after you carry out part of your new marketing strategy. It is important to understand the fundamentals, methods and metrics of digital marketing in Nepal. To help you get a better understanding of digital marketing in Nepal, we have written this guide to help you navigate the voyage of digital marketing in Nepal. Our objective in this article is to give you an overview of digital marketing in Nepal, to clear your confusion regarding digital marketing in Nepal and help you grow your business.

Digital marketing encompasses all of the marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. – Hubspot

The important rule in Digital marketing is to reach the right people in the right place at the right time. Marketing has always been about making the right offer and connecting with your customers. Today, all of your customers are online.

We mean, just look around you!

• Almost everyone is using the Internet.

• Search engine sites like Google, Bing, and Yahoo; e-commerce sites like Amazon, and eBay have given us so much flexibility that we can search, sell and buy anything on the Internet.

• Social media platforms such as Facebook, Instagram, Twitter, and Youtube have become an important part of our lives.

• Smartphones are the new basic need of our time that enables us to do anything we want.

Digital marketing in Nepal puts your business on several digital channels and digital platforms. By having an online presence, your prospects can see you, can know about your business, can interact with you directly and get information about your product/services. If you’re new to digital marketing in Nepal, it may feel overwhelming to understand all the digital marketing practices.

And yes, there are different online marketing practices you’ll need to learn. Digital marketing in Nepal combines various marketing approaches together to reach your business goals: driving visitors to your website, building relationships, making sales and many more.

How does Digital Marketing Work in Nepal

Think about the last important purchase you made. Regardless of what it was, my guess is that you probably did what most people do these days – you began by searching for the product on the Internet. You might have read reviews about the product, compared the features and prices, read a blog post or watched videos, and finally, after all, your desired requirements are fulfilled, and you make a purchasing decision. The cycle does not just end there – the next thing you might do is share your experience or recommend it to your friends and families via word of mouth or through social media platforms.

Whether you are aware or not, most purchasing decisions begin online. With the new trends and shifts in consumer behaviour, having an online presence is absolutely essential for your business, no matter what products/services you sell or offer. But solely having an online presence isn’t enough. The key to growing your business is your customers. To reach your customers, you need an effective digital marketing strategy. This is Inclusive of the different digital platforms you use to connect with your customers in several ways:  Content to give valuable and relevant information about you and your product/services, provide solutions to your customers’ problems and keep them updated. Use Social media platforms to promote your content and engage with your audiences.

Search Engine Optimization (SEO) to optimize your content, so it will show up in the Search Engine Result Page (SERP) when your prospects are searching for information related to your products/services in the search engine. Paid Advertising to drive paid traffic to your website, where people can see your product/service offerings. And, Email Marketing to follow up with your audience and communicate with them about your new business offers.

When you tie all these marketing pillars together, you’ll end up with a strong foundation for your business. While the whole process looks intimidating when starting from scratch (if you’re new to digital marketing in Nepal), you might do one thing at a time, set up a strong foundation and eventually build your business empire.