Traditional Marketing vs Digital Marketing

Traditional Marketing

Traditional marketing is a conventional mode of marketing that combines various offline advertising and promotional methods to reach a semi-target audience. The traditional marketing process comes under the following five major categories.

1. Print (magazines, newspapers, etc.)

2. Broadcast (TV, radio, etc.)

3. Direct Mail (catalogues, postcards, etc.)

4. Telephone (telemarketing, SMS marketing, etc.)

5. Outdoor (billboards, fliers, etc.)

While traditional marketing is still effective for business, it’s not the only way to promote your products/services. Today, the world is going digital. With the rapid advancement in technology, businesses reach in front of prospects like never before. This is why traditional marketing still has limitations compared to practices of digital marketing in Nepal. Some of the major drawbacks of traditional marketing over digital marketing in Nepal are listed below:

Little or no interaction with customers

Traditional marketing is a one-way marketing approach that solely focuses on providing information to customers. However, there is no proper way to find out the effectiveness of your marketing approach as there is less or no interaction at all with your audience.

No control over the timing

Once you put your marketing message in print or broadcast media, you cannot make any changes, if needed. You will need to place a new ad which will cost you more in the long term.

Higher Cost

Traditional marketing is an investment for one-time exposure. Every time you print an ad, you have to pay. Furthermore, every time you place your ad, there is an additional cost involved in it too. While comparing it with digital marketing in Nepal, if you create content for your website, it remains there forever unless you remove the content. Therefore, with longer longevity, your content reaches your prospects with no additional cost at all.

Limited Customization Options

Traditional marketing is still ineffective when it comes to reaching in front of your target audience. There is no way to find out whether or not your marketing message will reach your target audience and the number of people who see your ads. Whereas, if you are doing digital marketing in Nepal, you can target your ads to the right people and communicate back and forth with them.

Poor campaign measurement

With traditional marketing, you will not be able to measure your marketing strategy easily and effectively. For instance, how many people saw your ad, how many people made a purchasing decision just by seeing your ad, and many more. However, digital marketing in Nepal provides a standard analytical tool to measure your marketing strategy and get information in real-time. You can identify your marketing efforts and make changes if you need any. The data is transparent and you can further create newer market segments by correlating the trends and interests. Therefore, do not hesitate to ask your digital marketing agency for insights and analytics reports while carrying out digital marketing in Nepal.

Traditional marketing is still effective for many brands and established businesses that have large offline audiences to raise brand awareness. However, for many small and medium businesses who have very limited marketing budgets to spend, digital marketing can be a saviour to growing their business. That’s why all types of businesses – whether it be business to business (B2B) or business to consumer (B2C) – are leveraging digital marketing in Nepal.

Digital Marketing in Nepal

Digital Marketing in Nepal is growing bigger and bigger as a large number of businesses are using digital platforms. With new innovations in technology, digital platforms have changed a lot. In the current scenario, there are three major ways in which people connect with each other:  Connectivity, Authenticity and Style. By understanding this shift in consumer behaviour, many businesses are leveraging digital marketing in Nepal because it allows them to reach their customers online, where they spend most of their time.

There is a multitude of benefits that digital marketing in Nepal offers for all kinds of businesses in terms of reach, options, and opportunities to build long-term relationships with customers. Here we enlist the major benefits for businesses doing digital marketing in Nepal.

High level of Engagement with Customers

By having an online presence, your business is accessible to people all around the world. Digital marketing in Nepal gives access to various digital channels that helps in social media engagement and building a long-lasting relationship with your customer. For instance, your business can engage and interact with your audience through social media comments, email messages, videos and many more. No doubt, your business performs better if you interact with your prospects on a regular basis, understand your customer requirements and help customers solve their problems.

Besides that, if your customer is satisfied with your business, they are more likely to tell others about you and your business. Indeed, the best form of marketing is word of mouth, which eventually creates a reputation for your brand. Digital marketing in Nepal allows you to create content, provide valuable information to audiences and create brand awareness.

Get measurable results

Another major benefit of digital marketing in Nepal is that it allows you to see accurate results in real-time. Digital marketing in Nepal offers various standard analytical tools that make it easy to track your Key Performance Indicators (KPIs). For instance, you can keep track of the number of times your audience clicks on your ad, track your cost per lead (conversion rate), track the average time that visitors spent on your website, and much more.

For instance, one of the functions of the Google Analytics tool is to measure the number of unique visitors that go to your website in a specific period of time. It provides you with key information regarding the number of monthly website visitors and their activities on your website.

Furthermore, it helps to answer questions like how are visitors interacting on your website? Are they just staying in one spot, or are they exploring around your site? How do their actions change over time during visits? Thus, considering measurable results, digital marketing in Nepal has become a more effective platform to promote businesses at a faster level.

Data-Driven Approach

If you are doing digital marketing in Nepal, you can figure out exactly what’s working and what needs improvement in your marketing strategy by analyzing data. There is a plethora of tactics, platforms, tools, and dashboards at your disposal for collecting and evaluating data. Digital marketing in Nepal provides data that you can utilize to create highly customized marketing campaigns to reach your target audience and connect with them. With precise targeting, there are two major benefits for your business: high conversions (turning leads into customers) and low cost of the marketing campaign. Thus, doing digital marketing in Nepal for your businesses helps you utilize actual data and make better marketing decisions.

Less expensive and more effective

It’s no surprise that digital marketing in Nepal is less expensive and more effective in comparison to traditional marketing such as print and broadcast media. Digital marketing in Nepal offers more flexible options for businesses, to spend less and gain more in terms of spending budget (starting from $1). Especially small and medium businesses, who have a limited marketing budget to spend, can get lots of benefits by doing digital marketing in Nepal.

Thus, businesses doing digital marketing in Nepal will have an advantage over competitors in so many ways.